This whole crazy journey started (eye-liner and all) when I was trying to figure out how the heck to get more people to listen to my music, and come out to our shows.
Of course they never did…but the skills I learned here set me up perfectly for digital marketing…
I just didn’t know it yet…
While I was pursuing a music career in Nashville, TN I got fired for the first time ever... And it was the best thing that ever happened to me.
While trying to make money online to support my band I stumbled onto internet marketing (around 2009) and ended up creating my first business. A video and voice over service. Plus my first product. Within 2 weeks I had replaced the income from the job I was just fired from.
This lead to me getting hired as team member #11 at an up and coming company called Leadpages. We went on to build our customer base up to 43,000 paying customers. Secured over $35M in venture capital. And grew to over 175 employees.
During my time at Leadpages I TRULY learned what it meant to market a business. These strategies led to our rapid growth.
(Plus it was ok to do stupid things like put on a smoking jacket and take a photo with my cat. 😂)
I got married and had my daughter at this time as well. 🙂
Next Up...
I created and sold Smart Video Metrics which was a SaaS app for tracking the conversion rates of your videos.
I left Leadpages and went to work at Ezra Firestone’s company for Shopify Merchants called Zipify Apps.
As the Director of Marketing for Zipify Apps I’ve gained expansive knowledge of how an effective marketing machine works. We’ve grown Zipify Apps to over 14,000 paying customers. A 100,000 person email list. And we are known as a must have app for any Shopify merchant.
During this time I started Diaperful, a biodegradable disposable diaper company. We built this business out from scratch using this same type of marketing machine.
After reaching a cross-roads we determined the business wasn’t profitable enough unless we could achieve scale so we closed it.
I created and sold Smart Video Metrics which was a SaaS app for tracking the conversion rates of your videos.
I left Leadpages and went to work at Ezra Firestone’s company for Shopify Merchants called Zipify Apps.
As the Director of Marketing for Zipify Apps I’ve gained expansive knowledge of how an effective marketing machine works. We’ve grown Zipify Apps to over 14,000 paying customers. A 100,000 person email list. And we are known as a must have app for any Shopify merchant.
During this time I started Diaperful, a biodegradable disposable diaper company. We built this business out from scratch using this same type of marketing machine.
After reaching a cross-roads we determined the business wasn’t profitable enough unless we could achieve scale so we closed it.
Now What?
My son was born at this point.
Which led to reassessing who I was helping and how I was helping them.
I knew all of this experience as a solo entrepreneur and a marketing executive was valuable to so many people that in 2019 I created Common Wealth Today.
I helped people start businesses that could fund their lifestyle.
That business truly showed me how to dial in this marketing machine. I grew that business for over 3 years. All the time generating leads and sales and learning how to optimize my machine.
Finally at the end of 2021 I decided to pivot and solely focus on showing people the marketing machine I was using in my own business as well as all of the businesses I work(ed) for.
This is when the FACT Method was born.
Now What?
My son was born at this point.
Which led to reassessing who I was helping and how I was helping them.
I knew all of this experience as a solo entrepreneur and a marketing executive was valuable to so many people that in 2019 I created Common Wealth Today.
I helped people start businesses that could fund their lifestyle.
That business truly showed me how important it is to dial in this marketing machine. I grew that business for over 3 years. All the time generating leads and sales and learning how to optimize my machine.
Finally at the end of 2021 I decided to pivot and solely focus on showing people the marketing machine I was using in my own business as well as all of the businesses I work for.
This is when the FACT Method was born.
Starting 2022 I’m still on the Zipify Team as the Director of Marketing, and I’ve started helping businesses that need the foundational elements in place for their marketing to go through the FACT Method to do just that.